Meyers Manx A Modern Shopify Experience for an Iconic Brand

Meyers Manx is an automotive icon best known for creating the original dune buggy and shaping an entire culture of adventure, freedom, and design. As the brand entered a new era, it needed a digital presence that honoured its heritage while feeling modern, premium, and commercially powerful.

Working in collaboration with Next Race Studio, who led the visual design, Devignify Studio was responsible for bringing the experience to life on Shopify.

Our task was to translate a highly crafted design into a fast, scalable, and immersive e-commerce platform without losing the character, energy, or storytelling that defines the Manx brand.

The Challenge

• Preserve the soul of a legendary brand while modernising its digital presence

• Translate a bold, editorial design into a fully functional Shopify experience

• Balance rich imagery with performance and usability

• Create a seamless journey between storytelling, product discovery, and commerce

• Build a flexible foundation that could evolve with future collections

The Solution

We engineered the entire website on Shopify, to ensure every detail of the design was faithfully realised in code.

The build focused on:

• Pixel-perfect implementation of the provided designs

• Fluid layouts that adapt elegantly across devices

• Performance optimisation for image-heavy, editorial content

• Clear, intuitive commerce flows for apparel and product ranges

• A modular structure that allows the brand to evolve content and collections

The result is a site that feels more like a digital magazine than a traditional storefront yet performs like a world-class e-commerce platform.

Our Role

Devignify Studio handled the full technical delivery of the project.

We:

• Translated Next Race Studio’s designs into a custom Shopify build

• Developed all templates, components, and layouts

• Implemented responsive behaviour across all breakpoints

• Optimised performance for rich, media-led pages

• Built a scalable theme architecture for future growth

• Ensured the experience remained intuitive and conversion-focused

Our role was to bridge creativity and commerce turning a visually ambitious concept into a robust, production-ready Shopify experience.

Outcome

The new Meyers Manx website achieves what few e-commerce platforms manage:

• A premium, editorial feel without sacrificing usability

• A strong narrative that celebrates heritage and innovation

• A seamless blend of brand storytelling and product discovery

• A modern commerce foundation built to scale

Meyers Manx now has a digital flagship that reflects its legacy while positioning the brand for its next generation proving that heritage and high-performance e-commerce can coexist beautifully.