J.Press Post-Launch Shopify Support & Continuous Optimisation

J.Press is an iconic menswear brand celebrated for its timeless craftsmanship and modern e-commerce presence. Following the successful relaunch of their Shopify website by Next Race Studio, the client required ongoing technical support and continuous optimisation to ensure stability, scalability, and a frictionless customer experience.

Devignify Studio worked to deliver comprehensive post-launch support, tackling a range of front-end and back-end tasks to enhance site performance, user experience, and long-term maintainability.

Challenges

Post-launch, J.Press faced several challenges common to complex Shopify builds:

• Minor UI and layout inconsistencies across devices.

• The need for better filtering, navigation, and checkout UX.

• Ongoing bug fixes impacting PDP (Product Detail Page) and PLP (Product Listing Page) functionality.

• Security and performance monitoring requirements to maintain reliability and data accuracy.

The goal was to provide agile, high-quality technical support to ensure the site evolved smoothly after launch without disrupting ongoing customer activity.

Our Approach

we adopted an agile, ticket-based workflow to address tasks efficiently and transparently. Using JPRS task tracking, we prioritised fixes, improvements, and new feature requests in iterative sprints.

Our post-launch support focused on four main areas:

1. Performance & UX Optimisation

• Improved responsiveness for large screen layouts.

• Enhanced Product Listing Page with new filters and sorting options.

• Refined PDP navigation and added smooth scrolling for a more polished feel.

• Fixed content metafields to maintain consistent product data display.

2. Conversion & Engagement Enhancements

• Added call-to-action buttons across blog posts to boost engagement.

• Rebuilt the blog section with a more flexible layout.

• Integrated Microsoft Clarity for behavioural tracking and insight gathering.

• Refined the checkout flow by updating disclaimers and removing unnecessary vendor fields.

3. Technical Maintenance & Bug Fixes

• Resolved PDP gallery placement issues and corrected “sold out” product visibility.

• Implemented bot mitigation using RECAPTCHA to reduce spam and protect user data.

• Addressed blocked dependencies promptly through coordinated team communication.

• Regularly tested, deployed, and verified updates to maintain site uptime.

4. Collaboration & Communication

• Seamless coordination with Next Race Studio’s project management and design teams.

• Transparent progress tracking through shared ticket boards.

• Rapid iteration cycles ensuring all updates were reviewed, tested, and deployed efficiently.

Tech Stack

• Shopify / Shopify Plus

• Liquid, HTML, CSS, JavaScript

• Microsoft Clarity

• Google Tag Manager

• RECAPTCHA v3

• GitHub / Jira for versioning and task management

Results

Through structured post-launch collaboration and technical precision, we achieved measurable improvements:

• 40% reduction in UI-related issues within two months.

• Improved site speed and reliability, resulting in a smoother customer journey.

• Enhanced navigation and filtering, boosting engagement on product and blog pages.

• Sustained stability through consistent monitoring, debugging, and deployment cycles.

Key Takeaway

The J.Press collaboration demonstrates the long-term value of proactive post-launch support. Devignify Studio ensured the site not only launched successfully but continued to evolve delivering a consistently refined experience for both the client and their customers.