Sidekick Goes Multilingual: Reaching Global Customers with AI-Powered Admin Assistance

In the Summer ’25 Horizons edition, Shopify unveiled a major upgrade to its AI assistant: Sidekick now speaks 20 languages, empowering merchants to engage customers wherever they are. At Devignify Studio, we’ve harnessed this breakthrough to deliver Sidekick Goes Multilingual, an AI-powered admin assistant tailored for global commerce.

Why Multilingual Matters for Shopify Merchants

Global expansion hinges on genuine connection — and language is your strongest bridge. With 74 per cent of consumers more likely to buy in their native tongue, enabling seamless, in-language interactions can lift conversions and loyalty alike. Rather than juggling external translators or hiring niche staff, Sidekick steps in to:

• Detect the customer’s language automatically, whether in email, chat or form submissions.

• Interpret nuances, idioms and tone using advanced multi-step reasoning.

• Respond instantly in the customer’s language, all while mirroring your brand voice and style guide.

Key Benefits of Sidekick Multilingual

1. Instant Global Engagement
   A shopper in São Paulo types in Portuguese; Sidekick replies in flawless Brazilian Portuguese within seconds, scheduling meetings or answering queries without human delay.

2. Lower Operating Costs
   Replace costly translation workflows with a single AI assistant that scales with your business, on a pay-as-you-grow basis.

3. Consistent Brand Tone
   Whether you favour formal British English, casual American colloquialisms or professional German, Sidekick mirrors your style guide so every reply aligns with your identity.

4. Faster Turnaround
   Traditional translation can stall conversations for hours or days; Sidekick delivers near-instant replies, keeping prospects engaged and reducing friction.

How It Works with Shopify Summer ’25 Horizons

The Horizons design foundation delivers ultimate flexibility in storefront themes — and Sidekick now weaves into this ecosystem:

• Admin Integration: Sidekick sits right in your Shopify admin, alongside theme blocks, checkout settings and global markets.

• Custom AI-Generated Content: Just as Horizon lets you “generate blocks” with a prompt, Sidekick drafts multilingual messages by analysing your business data and style preferences.

• Mobile & Voice Support: On the go? The Shopify mobile app brings Sidekick to your pocket, plus screen-share with voice chat for live guidance.

Getting Started

1. Connect: Enable Sidekick in your Shopify admin under “Operations” → “Sidekick”.

2. Select Languages: Choose up to 20 languages — from Spanish, French and German to Mandarin, Arabic and Hindi.

3. Upload Your Style Guide: Provide brand guidelines or use our templates so Sidekick speaks with your unique tone.

4. Monitor & Optimise: Track response metrics and let Sidekick’s continuous learning refine translations over time.

The Future of AI-Driven Global Commerce

Building on Summer ’25, upcoming Sidekick enhancements include:

• Real-Time Voice Translation for calls and video chats.

• Sentiment Analysis to flag urgent or negative interactions.

• Translation Memory for faster, more consistent replies over time.

By integrating Sidekick’s new multilingual capabilities, Devignify Studio helps Shopify merchants transcend borders, boost efficiency and deliver truly personalised global experiences — one conversation at a time.

Read More

Harnessing Shopify Summer ’25: Your All-In-One Guide