What’s New in Shopify 2025: Features You Shouldn’t Miss

As Shopify continues to lead the way in eCommerce innovation, 2025 brings a host of new features designed to help merchants improve conversion rates, streamline operations, and deliver exceptional customer experiences.

At Devignify Studio, we’ve explored the latest updates to help you stay ahead of the curve. Whether you’re scaling a high-growth brand or building your first store, these are the key features you should know about.

1. Shopify Magic 2.0

Shopify’s built-in AI assistant has received major upgrades in 2025. Shopify Magic 2.0 now offers improved content generation for product descriptions, email campaigns, FAQs, and blog posts. It also includes better tone customisation and predictive insights based on customer data.

Why it matters: This update significantly reduces the time and effort involved in writing high-converting content while maintaining brand voice.

2. Native A/B Testing

One of the most requested features is finally here. Shopify now offers native A/B testing functionality for product pages, CTAs, images, and more. You can now test variations directly from the admin dashboard and view performance results in real time.

Why it matters: Conversion rate optimisation is now accessible to every store owner, not just those using third-party apps or Shopify Plus.

3. Mobile Checkout 2.0

Shopify has overhauled the mobile checkout experience, introducing faster page loads, one-tap guest checkout, and better integration with Apple Pay and Google Pay. It also prioritises express options and eliminates unnecessary form fields.

Why it matters: With mobile traffic dominating eCommerce, a smoother checkout experience can lead to significantly higher conversion rates.

4. Smarter Inventory Sync

Inventory syncing across multiple sales channels has improved drastically. Shopify’s 2025 update includes real-time sync between your online store and platforms such as Amazon, TikTok Shop, and Instagram. This reduces the risk of overselling and simplifies stock management.

Why it matters: For omnichannel sellers, this creates a unified system for inventory without the need for third-party solutions.

5. Shopify Functions Expansion

Shopify Functions now offer even more flexibility for developers to create custom checkout flows, discounts, and delivery rules—without relying on external apps. This functionality is now available across more plan levels, not just Shopify Plus.

Why it matters: Brands can build unique experiences tailored to their needs while keeping performance and security optimised.

6. Upgraded Shopify Inbox

Shopify Inbox now supports AI-generated responses, smart tagging, and deeper integration with third-party platforms like WhatsApp, Instagram DMs, and Facebook Messenger. It also provides customer sentiment analysis and follow-up suggestions.

Why it matters: Fast, intelligent communication helps reduce cart abandonment and improves customer satisfaction.

7. Enhanced International Selling

Shopify Markets continues to improve, offering automatic localisation for currency, language, and tax. The checkout now dynamically adjusts to a shopper’s location, improving trust and transparency for international customers.

Why it matters: Expanding globally has never been easier or more seamless for merchants on Shopify.

Shopify’s 2025 updates reflect a clear focus on speed, intelligence, and flexibility—three pillars of success in modern eCommerce. Whether you’re looking to improve your store’s performance or expand into new markets, these new features offer valuable tools to help you grow.

At Devignify Studio, we help brands implement and optimise these features to drive results. If you're ready to take advantage of Shopify’s latest capabilities, we’d love to hear from you.