How Much Should a Website Really Cost in 2025?

When it comes to building a website in 2025, one of the most common questions we get is:
"How much should a website cost?"
It’s a fair question—but the answer isn’t as straightforward as you might think. In this blog, we’re breaking down what affects the cost of a website today, clearing up common misconceptions, and explaining why investing in quality web development actually saves you money in the long run.

Misconception #1: “I can get a website for £300 — why should I pay more?”

Yes, you can get a website for a few hundred pounds. You can also get a meal for £1, but that doesn’t mean it’s nourishing or enjoyable.

What many low-cost websites offer is essentially a template with your name and logo slapped on top. There’s little to no custom design, poor optimisation for mobile, zero consideration for SEO, and no ongoing support. You’re left with a generic site that doesn’t reflect your brand or meet your business goals.

If your website is just a placeholder, then sure, that’s fine.
But if you want to attract customers, sell products, or build trust—then quality matters.

What Actually Affects Website Pricing?

Think of your website like a house: the cost depends on what you want to build. Here’s what affects the final price:

Design & Branding

• Custom designs tailored to your brand vs off-the-shelf templates

• Responsive mobile design and accessibility features

• Visual assets, animations, and interactivity

Functionality

• Booking systems, contact forms, memberships, user dashboards, etc.

• E-commerce capabilities (Shopify, WooCommerce, Stripe integrations, etc.)

• Advanced features like multilingual content, APIs, or custom product builders

Development Quality

• Clean, scalable code that loads fast and is easy to maintain

• Optimised for SEO and performance from day one

• Built to grow with your business

Content Support

• Copywriting, blog integration, SEO metadata, and content migration

• Image compression and layout strategy for engagement

Ongoing Support & Maintenance

• Hosting, backups, bug fixes, updates, and support after launch

So... What Should You Budget?

Here’s a rough guide for 2025 based on industry standards in the UK:

Type of WebsiteTypical Cost RangeBasic Brochure Site (template)£500–£1,500Custom Small Business Site£2,000–£5,000E-commerce Store (Shopify or WooCommerce)£4,000–£10,000+Fully Custom Web App or Platform£10,000–£30,000+

Note: These are ballpark figures—your specific requirements will shape the price.

Why Quality Websites Deliver ROI

At Devignify Studio, we don’t just build websites—we build sales tools, brand assets, and customer experiences. A well-crafted website can:

• Increase conversions and reduce bounce rates

• Improve your visibility on Google

• Strengthen your brand identity and trust

• Scale with your business as you grow

Clients often come to us after spending hundreds (sometimes thousands) on a cheap website that doesn’t perform. They end up needing a complete rebuild. That’s why investing up front in a proper digital foundation is smarter and more cost-effective in the long run.

Final Thoughts

There’s no one-size-fits-all price for a website. But what we can say with confidence is this:
A well-designed, high-performing website is an investment—not an expense.

If you’re thinking about launching a new site or revamping your current one, we’re here to help. Let’s talk about what your business really needs—and what it doesn’t.